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Apparently the Clinton campaign is all set with a series of new TV ads ready to run in advance of the Pennsylvania Primary.
But there’s one small problem! I already wrote about Hillary’s new marketing campaign, in which supporters get to choose where their donations go. After nearly a week of collecting donations under this program, Hillary’s donors apparently prefer door hangers and yard signs to television advertising.
They reached or approached Hillary’s goals for those low cost forms of advertising within the week, but have only contributed 16% of her goal for TV ads. At the current pace (which has slowed from getting 8% of the goal on the first day, to only another 8% over the next 5 days), she won’t come close by the date of the Pennsylvania primary.
As you can see from this chart showing the results for the first 6 days in each category, which includes a trend line for TV ads (based on donations after the first day), Hillary will only get to spend about 32% of her goal for TV ads by April 22.
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That is, unless her goal included production costs and she won’t be able to run them at all without resorting to the Mitt Romney school of “drunken sailor” campaigning!
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