So, I got my first e-mail from John McCain today, and I have to share it because it shows that, while he may not be a very good candidate, he’s a good vehicle to deliver targeted advertising.
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Yes, that’s an ad for Enablex, a drug promising to "reduce bladder leaks.” Interestingly, the general theme of the e-mail sounds like it’s coming from someone who can relate to what I’ll call “the number two problem” facing the same target audience:
The naval term "steady strain" has become a constant mantra throughout my life . . . . We're facing great challenges as a nation and we must keep a "steady strain," because it is not only essential at sea, but in life and in politics.Too bad he didn’t choose Mitt Romney as his running mate, so they could reprise Mitt’s discussion of the “three legged Republican stool!”